Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
發表於2024-12-02
Moderating Focus Groups 2024 pdf epub mobi 電子書 下載
圖書標籤:
Moderating Focus Groups 2024 pdf epub mobi 電子書 下載