Leap to Globalization 2024 pdf epub mobi 电子书

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发表于2024-12-02

Leap to Globalization 2024 pdf epub mobi 电子书

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出版者:

作者:Korine, Harry/ Gomez, Pierre-Yves/ Ghoshal, S. (FRW)

出品人:

页数:176

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出版时间:2002-6

价格:253.00元

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isbn号码:9780787962111

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Leap to Globalization 2024 pdf epub mobi 电子书图书描述

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Leap to Globalization 2024 pdf epub mobi 电子书

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