This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
發表於2024-11-25
New Directions in International Advertising Research 2024 pdf epub mobi 電子書 下載
圖書標籤:
New Directions in International Advertising Research 2024 pdf epub mobi 電子書 下載