Casino Management 2024 pdf epub mobi 电子书

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发表于2024-10-05

Casino Management 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Kathryn Hashimoto

出品人:

页数:432

译者:

出版时间:2008-01-07

价格:USD 80.00

装帧:Paperback

isbn号码:9780131926721

丛书系列:

图书标签: 英语管理

Casino Management 2024 pdf epub mobi 电子书图书描述

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

Casino Management 2024 pdf epub mobi 电子书

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