Marketing Essentials in Hospitality and Tourism 2024 pdf epub mobi 电子书

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发表于2024-11-07

Marketing Essentials in Hospitality and Tourism 2024 pdf epub mobi 电子书

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出版者:

作者:Shoemaker, Stowe/ Shaw, Margaret

出品人:

页数:640

译者:

出版时间:2007-8

价格:$ 147.13

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isbn号码:9780131708273

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Marketing Essentials in Hospitality and Tourism 2024 pdf epub mobi 电子书图书描述

Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.

Marketing Essentials in Hospitality and Tourism 2024 pdf epub mobi 电子书

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