Contemporary Thoughts on Corporate Branding and Corporate Identity Management 2024 pdf epub mobi 電子書 下載

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management pdf epub mobi 著者簡介

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management pdf epub mobi 圖書描述

Increasingly organisations are devoting a substantial amount of resources to manage their brands and identities at the corporate level. Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management on the basis of practitioners' own experiences. Integrating current theories and applications in the area, the book provides cases on mergers and acquisitions, small and medium size enterprises, and focuses on organisations from different sectors such as banking, petroleum, airline and automobile manufacturing.

Contemporary Thoughts on Corporate Branding and Corporate Identity Management 2024 pdf epub mobi 電子書 下載

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發表於2024-12-25

Contemporary Thoughts on Corporate Branding and Corporate Identity Management 2024 pdf epub mobi 電子書 下載

Contemporary Thoughts on Corporate Branding and Corporate Identity Management 2024 pdf epub mobi 電子書 下載

Contemporary Thoughts on Corporate Branding and Corporate Identity Management 2024 pdf epub mobi 電子書 下載

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management 2024 pdf epub mobi 電子書 下載

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