The secrets to success in business aren't secrets at all. They're obvious, so obvious that they've mostly been taken for granted or ignored---until now. Former CEO James Dale has compiled ingenious words to live by, lucid truths as likely to be found in a fortune cookie as an MBA textbook. And the beauty of it is, regardless of the job, the same principles yield the same results, and they're always effective. Entertaining, compelling, and commonsensical, The Obvious is all you need to know. Period.
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