Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.
發表於2024-11-27
Political Communication in American Campaigns 2024 pdf epub mobi 電子書 下載
圖書標籤:
媒體發展帶來的是選戰策略的變化
評分媒體發展帶來的是選戰策略的變化
評分媒體發展帶來的是選戰策略的變化
評分媒體發展帶來的是選戰策略的變化
評分媒體發展帶來的是選戰策略的變化
Political Communication in American Campaigns 2024 pdf epub mobi 電子書 下載