New Products Management 2024 pdf epub mobi 电子书
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发表于2024-11-30
New Products Management 2024 pdf epub mobi 电子书
New Products Management 2024 pdf epub mobi 电子书
New Products Management 2024 pdf epub mobi 电子书
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出版者:
作者:Crawford, Merle/ Benedetto, Anthony Di
出品人:
页数:552
译者:
出版时间:2007-10
价格:$ 242.10
装帧:
isbn号码:9780073529882
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New Products Management 2024 pdf epub mobi 电子书 图书描述
Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".
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