Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
發表於2025-01-25
Strategies for E-Business 2025 pdf epub mobi 電子書 下載
圖書標籤:
Strategies for E-Business 2025 pdf epub mobi 電子書 下載