Tourism is often described as an industry with high growth rates, and it is subject to radical change in how it is produced and consumed. However, there is still a relatively poor understanding of how such changes are brought about - that is, through innovation. This book is the first to provide a comprehensive review of innovation in tourism, while also considering how tourism itself contributes to innovative local, regional and national development strategies. This timely book places tourism innovation in the context of current academic and policy concerns relating to knowledge, competition, and the management of change. A substantial introductory chapter provides an overview of what makes innovation in tourism both distinctive from, and similar to innovation in other economic sectors. This is followed by three general scene setting chapters which explore how competition and the search for competitiveness drive tourism innovation, how knowledge transfers and knowledge creation lead the process, and how institutions shape innovation. These provide a coherent theoretical framework for understanding the roles of different agencies in innovation, ranging from the state, to the firm, to the consumer. The next four chapters analyze innovation at different scales. Two chapters review the territorial dimensions of innovation through the fresh perspectives of the national and regional innovation systems, followed by reviews of the determinants of innovation in the firm, and the contested and complex role of entrepreneurship. The final chapter summarises the importance of understanding tourism innovation. This is a groundbreaking volume which provides an accessible introduction to a key but neglected topic. It provides a readable account of the multidisciplinary research on innovation and relates the emerging theoretical framework to tourism. A clear conceptual framework is complemented by fifty boxes which provide a range of illustrative international case studies. This book will be a useful guide for researchers and students of tourism studies, management and business and geography.
發表於2024-11-29
Tourism and Innovation 2024 pdf epub mobi 電子書 下載
競爭,經濟錶現,顧客需求,技術,公司決策和資源,企業傢,國傢扮演的角色,影響瞭旅遊創新。整本書都在圍繞這幾點分析。。。看得有點睏瞭。。。 不過這本書很好的一點是,書中經常有quote其他資料的案例,蝦米航空公司啦,蝦米motel吖,蝦米旅行社吖等等,這些case倒不錯,...
評分競爭,經濟錶現,顧客需求,技術,公司決策和資源,企業傢,國傢扮演的角色,影響瞭旅遊創新。整本書都在圍繞這幾點分析。。。看得有點睏瞭。。。 不過這本書很好的一點是,書中經常有quote其他資料的案例,蝦米航空公司啦,蝦米motel吖,蝦米旅行社吖等等,這些case倒不錯,...
評分競爭,經濟錶現,顧客需求,技術,公司決策和資源,企業傢,國傢扮演的角色,影響瞭旅遊創新。整本書都在圍繞這幾點分析。。。看得有點睏瞭。。。 不過這本書很好的一點是,書中經常有quote其他資料的案例,蝦米航空公司啦,蝦米motel吖,蝦米旅行社吖等等,這些case倒不錯,...
評分競爭,經濟錶現,顧客需求,技術,公司決策和資源,企業傢,國傢扮演的角色,影響瞭旅遊創新。整本書都在圍繞這幾點分析。。。看得有點睏瞭。。。 不過這本書很好的一點是,書中經常有quote其他資料的案例,蝦米航空公司啦,蝦米motel吖,蝦米旅行社吖等等,這些case倒不錯,...
評分競爭,經濟錶現,顧客需求,技術,公司決策和資源,企業傢,國傢扮演的角色,影響瞭旅遊創新。整本書都在圍繞這幾點分析。。。看得有點睏瞭。。。 不過這本書很好的一點是,書中經常有quote其他資料的案例,蝦米航空公司啦,蝦米motel吖,蝦米旅行社吖等等,這些case倒不錯,...
圖書標籤: Marketing
Tourism and Innovation 2024 pdf epub mobi 電子書 下載