Student Workbook to Accompany Crisis Communications 2024 pdf epub mobi 电子书

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发表于2024-10-04

Student Workbook to Accompany Crisis Communications 2024 pdf epub mobi 电子书

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出版者:

作者:Fearn-Banks, Kathleen

出品人:

页数:136

译者:

出版时间:2008-1

价格:258.00元

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isbn号码:9780805862577

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Student Workbook to Accompany Crisis Communications 2024 pdf epub mobi 电子书图书描述

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Student Workbook to Accompany Crisis Communications 2024 pdf epub mobi 电子书

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