Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
發表於2024-11-26
Public Relations Metrics 2024 pdf epub mobi 電子書 下載
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Public Relations Metrics 2024 pdf epub mobi 電子書 下載