American Automobile Advertising, 1930-1980 2024 pdf epub mobi 电子书

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发表于2024-12-02

American Automobile Advertising, 1930-1980 2024 pdf epub mobi 电子书

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出版者:

作者:Stevenson, Heon

出品人:

页数:267

译者:

出版时间:2008-9

价格:$ 84.75

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isbn号码:9780786436859

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American Automobile Advertising, 1930-1980 2024 pdf epub mobi 电子书图书描述

This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years. Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of impo

American Automobile Advertising, 1930-1980 2024 pdf epub mobi 电子书

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