Quantitative Research Methods for Communication

出版者:Oxford University Press, USA

作者:Jason S. Wrench

页数:512

出版时间:2008-01-23

价格:USD 59.95

装帧:Paperback

isbn号码:9780195337471

图书标签:课本美国方法论for

This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explans how faces are discovered via research. Along with providing a history of social science researhc, the authors illustrate the usefulness of understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent pedagogical examples and outline studies that are of interest to many students.