Developing the Public Relations Campaign 2024 pdf epub mobi 电子书

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发表于2024-12-23

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出版者:

作者:Bobbitt, Randy/ Sullivan, Ruth

出品人:

页数:288

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出版时间:2008-7

价格:$ 123.17

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isbn号码:9780205569908

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Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process-the PIE chart-that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

Developing the Public Relations Campaign 2024 pdf epub mobi 电子书

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