The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners-including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists-giving you critical information on materials and processes. Case studies illustrate and tie concepts together. Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners. Contributors Paul Andre

Paul J. Beckmann

Sharell Benson

Arlene Birt

Robert Callif

Don Carli

Jeremy Faludi

Terry Gips

Fred Haberman

Dan Halsey

Jessica Jones

Curt McNamara

John Moes

Jacquelyn Ottman

Holly Robbins

Pamela Smith

Dion Zuess

Biomimicry Guild

Carbonless Promise

Chlorine Free Products Association

Environmental Paper Network

Eureka Recycling

Great Printer Environmental Initiative

Package Design Magazine

Promotional Product Solutions

Sustainable Green Printing Partnership

Sustainable Packaging Coalition