Pricing Perspectives 2024 pdf epub mobi 電子書 下載

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Pricing Perspectives pdf epub mobi 圖書描述

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an important need to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus on the creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are also studied in depth.

Pricing Perspectives 2024 pdf epub mobi 電子書 下載

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發表於2024-11-24

Pricing Perspectives 2024 pdf epub mobi 電子書 下載

Pricing Perspectives 2024 pdf epub mobi 電子書 下載

Pricing Perspectives 2024 pdf epub mobi 電子書 下載

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