发表于2024-11-29
Key Concepts in Marketing 2024 pdf epub mobi 电子书
图书标签:
Instructors: Please click here to request a review copy of this title for adoption consideration.Desk copies are available by calling 1-800-818-7243.Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
Key Concepts in Marketing 2024 pdf epub mobi 电子书