"Public Relations and Social Theory" broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jurgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist's key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.
發表於2024-11-20
Public Relations and Social Theory 2024 pdf epub mobi 電子書 下載
這是這學期教材中的一本,剛學完。總體上覺得綜閤學PR的話這麼一本書還是很必要的。 這本書主要是從社會學理論方麵幫助讀者拓展思路,讓你對PR在社會宏觀上有所認識,而不是側重於應用技巧。 由於理論性較強,這本書讀起來還是有一定難度的,需要仔細揣摩。另外...
評分這是這學期教材中的一本,剛學完。總體上覺得綜閤學PR的話這麼一本書還是很必要的。 這本書主要是從社會學理論方麵幫助讀者拓展思路,讓你對PR在社會宏觀上有所認識,而不是側重於應用技巧。 由於理論性較強,這本書讀起來還是有一定難度的,需要仔細揣摩。另外...
評分這是這學期教材中的一本,剛學完。總體上覺得綜閤學PR的話這麼一本書還是很必要的。 這本書主要是從社會學理論方麵幫助讀者拓展思路,讓你對PR在社會宏觀上有所認識,而不是側重於應用技巧。 由於理論性較強,這本書讀起來還是有一定難度的,需要仔細揣摩。另外...
評分這是這學期教材中的一本,剛學完。總體上覺得綜閤學PR的話這麼一本書還是很必要的。 這本書主要是從社會學理論方麵幫助讀者拓展思路,讓你對PR在社會宏觀上有所認識,而不是側重於應用技巧。 由於理論性較強,這本書讀起來還是有一定難度的,需要仔細揣摩。另外...
評分這是這學期教材中的一本,剛學完。總體上覺得綜閤學PR的話這麼一本書還是很必要的。 這本書主要是從社會學理論方麵幫助讀者拓展思路,讓你對PR在社會宏觀上有所認識,而不是側重於應用技巧。 由於理論性較強,這本書讀起來還是有一定難度的,需要仔細揣摩。另外...
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Public Relations and Social Theory 2024 pdf epub mobi 電子書 下載