Internet Marketing is the first book to offer students a hands-on, coal-face guide to Internet marketing tactics. Unlike other texts, it addresses not only eMarketing strategy but all basic issues surrounding its implementation and use. Written accessibly and pragmatically, it offers a revolutionary set of learning tools. These include:

*a series of fictional case studies used throughout the book, with case study questions at the end of each section, engaging students throughout with the "real world" of eMarketing strategies

* exercises, checklists, further reading and an abundance of web links, all of which enables the student to make quick, easy connections between theory and practice

Internet Marketing is set to change the way in which marketing students engage with the concept of eMarketing and readies them for their future careers.

Internet Marketing: a practical approach is set to change the way in which students engage with the theory and practice of emarketing and, unlike any other text, readies them for the real world in which they will be employed.

* Step-by-step student's guide to the implementation of online marketing tactics

* Creates a "virtual environment" through a series of case studies, based around a fictitious SME, including exercises throughout

* Turn theory into practice through exercises, checklists, further reading and web link references

* Unique, specific focus on marketing for the Internet