The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines. "Flying Off Course" has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, 'open skies' , air cargo economics, charters and new trends in airline pricing. It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on the future prospects of the industry. The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics . It is given added force by the author's hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways while he is currently a non-executive Director of easyJet.
發表於2024-12-25
Flying Off Course IV 2024 pdf epub mobi 電子書 下載
最新的第四版,經典理論+時下航空公司實例 較大飛機涵蓋範疇更廣,兩本書可作為宏觀和微觀配閤閱讀 業內人士必讀教材 第四版的語言過於囉嗦,和作者年紀漸大有關。有的章節思路混亂,更多是就自己的經驗侃侃而談,還需總結歸納。
評分最新的第四版,經典理論+時下航空公司實例 較大飛機涵蓋範疇更廣,兩本書可作為宏觀和微觀配閤閱讀 業內人士必讀教材 第四版的語言過於囉嗦,和作者年紀漸大有關。有的章節思路混亂,更多是就自己的經驗侃侃而談,還需總結歸納。
評分最新的第四版,經典理論+時下航空公司實例 較大飛機涵蓋範疇更廣,兩本書可作為宏觀和微觀配閤閱讀 業內人士必讀教材 第四版的語言過於囉嗦,和作者年紀漸大有關。有的章節思路混亂,更多是就自己的經驗侃侃而談,還需總結歸納。
評分最新的第四版,經典理論+時下航空公司實例 較大飛機涵蓋範疇更廣,兩本書可作為宏觀和微觀配閤閱讀 業內人士必讀教材 第四版的語言過於囉嗦,和作者年紀漸大有關。有的章節思路混亂,更多是就自己的經驗侃侃而談,還需總結歸納。
評分最新的第四版,經典理論+時下航空公司實例 較大飛機涵蓋範疇更廣,兩本書可作為宏觀和微觀配閤閱讀 業內人士必讀教材 第四版的語言過於囉嗦,和作者年紀漸大有關。有的章節思路混亂,更多是就自己的經驗侃侃而談,還需總結歸納。
圖書標籤: airline management economics
Flying Off Course IV 2024 pdf epub mobi 電子書 下載