The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
發表於2024-11-24
Services Marketing 2024 pdf epub mobi 電子書 下載
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Services Marketing 2024 pdf epub mobi 電子書 下載