Marketing Strategy 2024 pdf epub mobi 电子书

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发表于2024-11-24

Marketing Strategy 2024 pdf epub mobi 电子书

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出版者:South-Western College Pub

作者:O. C. Ferrell

出品人:

页数:743

译者:

出版时间:2010-04-08

价格:USD 160.95

装帧:Paperback

isbn号码:9780538467384

丛书系列:

图书标签: 营销教材原版

Marketing Strategy 2024 pdf epub mobi 电子书图书描述

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

Marketing Strategy 2024 pdf epub mobi 电子书

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