Conversational tone and lack of strict rules, regulations, and "don'ts" foster creative thinking and enable individual approaches and interpretations
Written for store planners, manufacturers, and visual merchandisers
"Trade Talk" section at the end of each chapter lists key terms
Chapter summaries reinforce key messages
Review and discussion questions assess concept retention
Comprehensive glossary featuring key terms used throughout the text
New to This Edition
A "Go Green" feature in most chapters applies concepts in environmentally friendly ways with special focus on re-purpose, re-use, recycle
Updated chapters on lighting, fixtures, and point-of-purchase displays reflecting the latest technology
More than 300 full-color photos and drawings of store display windows and interiors, exhibits, fixtures, floor plans, and more
Instructors Resources
Instructor's Guide
PowerPoint® Presentation
Getting Started: Visual Merchandising and Display Basics
Why Do We Display?
Color and Texture
Line and Composition
Light and Lighting
Types of Display and Display Settings
Where to Display
The Exterior of the Store
Display Window Construction
Store Interiors
What to Use for Successful Displays
Mannequins
Alternatives to the Mannequin
Dressing the Three-Dimensional Form
Fixtures
Visual Merchandising and Dressing Fixtures
Modular Fixtures and Systems in Store Planning
Furniture as Props
Visual Merchandising and Display Techniques
Attention-Getting Devices
Familiar Symbols
Masking and Proscenia
Sale Ideas
Fashion Accessories
Home Fashions, Hard Goods, and Food Displays
Graphics and Signage
Visual Merchandising and Planning
Visual Merchandising Planning
Setting Up a Display Shop
Store Planning and Design
Visual Merchandising and the Changing Face of Retail
Related Areas of Visual Merchandising and Display
Point-of-Purchase Display
Exhibit and Trade Show Design-Industrial Display
Fashion Shows
Trade Organizations and Sources
Career Opportunities in Visual Merchandising
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