This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers.
發表於2025-01-10
Global Marketing 2025 pdf epub mobi 電子書 下載
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Global Marketing 2025 pdf epub mobi 電子書 下載