The Behavioral Advantage

出版者:AMACOM

作者:Terry R. Bacon Ph.D.

页数:322

出版时间:2004-05-12

价格:USD 25.00

装帧:Paperback

isbn号码:9780814416709

The "Behavioral Advantage" reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop: a carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities; a smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors; and a confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games.