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Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 2024 pdf epub mobi 电子书

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发表于2024-11-01

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 2024 pdf epub mobi 电子书

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 2024 pdf epub mobi 电子书

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 2024 pdf epub mobi 电子书


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出版者:Springer
作者:Dung Nguyen
出品人:
页数:329
译者:
出版时间:1997-08-31
价格:USD 199.00
装帧:Hardcover
isbn号码:9780792399643
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Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 2024 pdf epub mobi 电子书 图书描述

Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there have been significant progresses made in ing marketing behaviors in a stochastic environment, the work is scattered among different sources and focuses mostly on analysis of separate components of the marketing mix. Marketing Decisions Under Uncertainty aims to address key marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. The book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms. While formal results are presented and analyzed, empirical, managerial and strategic implications are emphasized throughout the book.

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 2024 pdf epub mobi 电子书
Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 2024 pdf epub mobi 电子书
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