This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.
發表於2025-01-10
Managing Customer Value 2025 pdf epub mobi 電子書 下載
圖書標籤: 商業
Managing Customer Value 2025 pdf epub mobi 電子書 下載