Consumer Behaviour 2024 pdf epub mobi 电子书

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发表于2024-11-20

Consumer Behaviour 2024 pdf epub mobi 电子书

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出版者:INTERNATIONAL THOMSO

作者:Roger Blackwell

出品人:

页数:816

译者:

出版时间:2005

价格:355.00元

装帧:Paperback

isbn号码:9780324378320

丛书系列:

图书标签: 论文 textbook marketing

Consumer Behaviour 2024 pdf epub mobi 电子书图书描述

CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Consumer Behaviour 2024 pdf epub mobi 电子书

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