Direct and Digital Marketing in Practice 2025 pdf epub mobi 电子书

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发表于2025-01-23

Direct and Digital Marketing in Practice 2025 pdf epub mobi 电子书

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出版者:A&C Black

作者:Brian Thomas

出品人:

页数:352

译者:

出版时间:2011-3-15

价格:USD 55.00

装帧:Paperback

isbn号码:9781408127520

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Direct and Digital Marketing in Practice 2025 pdf epub mobi 电子书图书描述

New and updated, this practical manual is the most comprehensive resource for understanding the playing field in direct and digital marketing for industry professionals and is now required reading for student accreditation by the Institute of Direct Marketing. Topics covered include the new marketing landscape, gaining customer insight, planning and budgeting for maximum return on investment, the impact of the Internet on marketing strategy and how to integrate your traditional and digital media campaigns. This essential guide features detailed explanations of key concepts and many practical examples to illustrate how to implement best practices and take advantage of highly enhanced direct marketing reporting data.

Direct and Digital Marketing in Practice 2025 pdf epub mobi 电子书

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