Purple Cow, New Edition 2024 pdf epub mobi 电子书


Purple Cow, New Edition

简体网页||繁体网页

Purple Cow, New Edition 2024 pdf epub mobi 电子书 著者简介


Purple Cow, New Edition 电子书 图书目录




点击这里下载
    


想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-22

Purple Cow, New Edition 2024 pdf epub mobi 电子书

Purple Cow, New Edition 2024 pdf epub mobi 电子书

Purple Cow, New Edition 2024 pdf epub mobi 电子书



喜欢 Purple Cow, New Edition 电子书 的读者还喜欢


Purple Cow, New Edition 电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价
出版者:Portfolio
作者:Seth Godin
出品人:
页数:224
译者:
出版时间:2009-11-12
价格:USD 23.95
装帧:Hardcover
isbn号码:9781591843177
丛书系列:

图书标签: 经济商业  市场  原版  产品  Brand   


Purple Cow, New Edition 2024 pdf epub mobi 电子书 图书描述

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?

Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.

Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.

You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.

Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

Purple Cow, New Edition 2024 pdf epub mobi 电子书

Purple Cow, New Edition 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Purple Cow, New Edition 2024 pdf epub mobi 用户评价

评分

营销人员选读系列,主题是be remarkable,我理解为与众不同,是的,你的产品或者服务必须有趣且有个性。还是很有启发的一本小书。

评分

marketing

评分

营销人员选读系列,主题是be remarkable,我理解为与众不同,是的,你的产品或者服务必须有趣且有个性。还是很有启发的一本小书。

评分

marketing

评分

marketing

Purple Cow, New Edition 2024 pdf epub mobi 电子书


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有