International Marketing Strategy 2024 pdf epub mobi 电子书

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发表于2024-11-18

International Marketing Strategy 2024 pdf epub mobi 电子书

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出版者:Cengage Learning Business Press

作者:Isobel Doole

出品人:

页数:256

译者:

出版时间:1996-12-19

价格:USD 48.99

装帧:Paperback

isbn号码:9781861522337

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International Marketing Strategy 2024 pdf epub mobi 电子书图书描述

This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international context, illustrating developments in the area with detailed examples of particular strategies and techniques. It covers such topics as strategic alliances, entrepreneurship, advertising, branding, culture and multinational portfolios. The editors provide an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.

International Marketing Strategy 2024 pdf epub mobi 电子书

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