International Marketing Strategy 2024 pdf epub mobi 电子书

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发表于2024-12-25

International Marketing Strategy 2024 pdf epub mobi 电子书

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出版者:South Western Educational Publishing

作者:Isobel Doole

出品人:

页数:462

译者:

出版时间:2008-1-1

价格:USD 75.95

装帧:Paperback

isbn号码:9781844807635

丛书系列:

图书标签: Marketing

International Marketing Strategy 2024 pdf epub mobi 电子书图书描述

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

International Marketing Strategy 2024 pdf epub mobi 电子书

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