What Clients Love 2024 pdf epub mobi 电子书


What Clients Love

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发表于2024-11-13

What Clients Love 2024 pdf epub mobi 电子书

What Clients Love 2024 pdf epub mobi 电子书

What Clients Love 2024 pdf epub mobi 电子书



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出版者:Business Plus
作者:Harry Beckwith
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页数:304
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出版时间:2010-6-10
价格:USD 14.99
装帧:Paperback
isbn号码:9780446556026
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What Clients Love 2024 pdf epub mobi 电子书 图书描述

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

What Clients Love 2024 pdf epub mobi 电子书

What Clients Love 2024 pdf epub mobi 电子书
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立刻按 ctrl+D收藏本页
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