Media Research Methods 2025 pdf epub mobi 电子书


Media Research Methods

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发表于2025-01-09

Media Research Methods 2025 pdf epub mobi 电子书

Media Research Methods 2025 pdf epub mobi 电子书

Media Research Methods 2025 pdf epub mobi 电子书



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出版者:Sage Publications Ltd
作者:Gunter, Barrie
出品人:
页数:320
译者:
出版时间:1999-12
价格:$ 74.58
装帧:
isbn号码:9780761956594
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图书标签: 传播学  for  Review  Research  Presentation  Method  Media  Literature   


Media Research Methods 2025 pdf epub mobi 电子书 图书描述

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data.

Media Research Methods 2025 pdf epub mobi 电子书

Media Research Methods 2025 pdf epub mobi 电子书
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