John Jantsch is a marketing and digital technology coach, award winning social media publisher and author Duct Tape Marketing and The Referral Engine.
After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system.
He has made it his mission to bring the simple, effective and affordable Duct Tape Marketing approach to the millions of struggling small business owners all over
As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) champions such an approach, asserting that many widely referred businesses do very little when it comes to traditional advertising and that happy customers and actively engaged partners account for a great deal of their efforts. According to Jantsch, referral behavior is a primal activity rooted in our survival instinct and satisfying our need to connect with other people and mint social currency. Jantsch offers practical solutions on how to build a powerful referral engine by developing a systematic, consistent, and replicable approach and exploiting content, using social networking, and building strategic partnerships. He illustrates his points with examples from such companies as work clothing manufacturer Carhartt with its Tough Jobs blog; Southwest Airlines, which relies heavily on hiring the right people to be the champions of the brand; and TerraCycle, a recycling company whose nontraditional business practices generated word-of-mouth attention. A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves.
發表於2024-11-18
The Referral Engine 2024 pdf epub mobi 電子書 下載
很久沒有看消費品市場類的書瞭,看到瞭這本Referral Engine,覺得眼前一亮。特彆是Referral Engine這個詞給人一種錯覺,感覺更加專業和有深度。於是買瞭這本書,然後失望。 總的來說,整本書就是充滿激情地“隔靴搔癢”。搔瞭幾百頁的紙,硬是沒有搔到一個點子上。在品牌信息...
評分很久沒有看消費品市場類的書瞭,看到瞭這本Referral Engine,覺得眼前一亮。特彆是Referral Engine這個詞給人一種錯覺,感覺更加專業和有深度。於是買瞭這本書,然後失望。 總的來說,整本書就是充滿激情地“隔靴搔癢”。搔瞭幾百頁的紙,硬是沒有搔到一個點子上。在品牌信息...
評分很久沒有看消費品市場類的書瞭,看到瞭這本Referral Engine,覺得眼前一亮。特彆是Referral Engine這個詞給人一種錯覺,感覺更加專業和有深度。於是買瞭這本書,然後失望。 總的來說,整本書就是充滿激情地“隔靴搔癢”。搔瞭幾百頁的紙,硬是沒有搔到一個點子上。在品牌信息...
評分很久沒有看消費品市場類的書瞭,看到瞭這本Referral Engine,覺得眼前一亮。特彆是Referral Engine這個詞給人一種錯覺,感覺更加專業和有深度。於是買瞭這本書,然後失望。 總的來說,整本書就是充滿激情地“隔靴搔癢”。搔瞭幾百頁的紙,硬是沒有搔到一個點子上。在品牌信息...
評分很久沒有看消費品市場類的書瞭,看到瞭這本Referral Engine,覺得眼前一亮。特彆是Referral Engine這個詞給人一種錯覺,感覺更加專業和有深度。於是買瞭這本書,然後失望。 總的來說,整本書就是充滿激情地“隔靴搔癢”。搔瞭幾百頁的紙,硬是沒有搔到一個點子上。在品牌信息...
圖書標籤: 美國 管理 Marketing
如果不是有人給錢讓我讀這本書,真心看不到最後一頁……
評分如果不是有人給錢讓我讀這本書,真心看不到最後一頁……
評分如果不是有人給錢讓我讀這本書,真心看不到最後一頁……
評分如果不是有人給錢讓我讀這本書,真心看不到最後一頁……
評分如果不是有人給錢讓我讀這本書,真心看不到最後一頁……
The Referral Engine 2024 pdf epub mobi 電子書 下載