Business Marketing Management 2024 pdf epub mobi 电子书

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发表于2024-07-01

Business Marketing Management 2024 pdf epub mobi 电子书

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出版者:

作者:Hutt, Michael

出品人:

页数:688

译者:

出版时间:2009-5

价格:0

装帧:

isbn号码:9780324581638

丛书系列:

图书标签: 教材 Marketing 学习用书 2012

Business Marketing Management 2024 pdf epub mobi 电子书图书描述

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

Business Marketing Management 2024 pdf epub mobi 电子书

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