Global Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-02

Global Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Gillespie

出品人:

页数:576

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出版时间:2010-4

价格:0

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isbn号码:9780538473392

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Global Marketing 2024 pdf epub mobi 电子书图书描述

Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. "Global Marketing, 3e, International Edition" offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

Global Marketing 2024 pdf epub mobi 电子书

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