Mass Media Research 2024 pdf epub mobi 电子书

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发表于2024-12-23

Mass Media Research 2024 pdf epub mobi 电子书

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出版者:

作者:Wimmer, Roger

出品人:

页数:480

译者:

出版时间:2010-3

价格:917.00元

装帧:

isbn号码:9781439083925

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图书标签: 课本及参考

Mass Media Research 2024 pdf epub mobi 电子书图书描述

"Mass Media Research: An Introduction, International Edition", begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text.

Mass Media Research 2024 pdf epub mobi 电子书

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