MIND ON STATISTICS emphasizes the conceptual development of statistical ideas and seeks to find meaning in data. Authors Jessica Utts and Robert Heckard satisfy students' natural curiosity by actively engaging them with inspiring questions and explaining statistical topics in the context of excellent examples and case studies. MIND ON STATISTICS balances the spirit of statistical literacy with the statistical methodology taught in general introductory statistics courses. The authors built the book on two learning premises: (1) New material is much easier to learn and remember if it is related to something interesting or previously known; (2) New material is easier to learn if students actively ask questions and find the answers for themselves. More than any other text available, MIND ON STATISTICS motivates students to develop their statistical intuition by focusing on analyzing data and interpreting results, rather than on mathematical formulation. A wide range of interesting and real examples provides further motivation for students to learn about statistics.