序言上編 跨文化傳播學基本概念(Basic Concepts) 1．濡化(Acculturation) 2．暗語(Argot) 3．同化(Assimilation) 4．態度與文化(Attitude and Culture) 5．包發包發(baFa baFa) 6．錯位交流(Barnga) 7．行為與文化(Behavior and Culture) 8．雙重文化主義(Biculturalism) 9．時間學(Chronics) 10．情境與文化(Context and Culture) 11．剋裏奧語(Creole) 12．跨文化誤估(Cross-cultural Misevaluation) 13．跨文化麯解(Cross-cultural Misinterpretation) 14．跨文化錯覺(Cross-cultural Misperception) 15．文化盲目性(Cultural Blindness) 16．文化適境性(Cultural Contingency) 17．文化多樣性(Cultural Diversity) 18．機構中的文化多元(Cultural Diversity in Organizations) 19．文化身份認同(Cultural Identity) 20．文化形態(Cultural Patterns) 21．文化自知(Cultural Self-awareness) 22．文化休剋(Culture Shock) 23．文化整閤(Cultural Synergy) 24．文化價值觀(Cultural Value) 25．文化價值取嚮(Cultural Value Orientation) 26．文化價值取嚮模式(Cultural Value Orientation Model) 27．文化(Culture) 28．文化與交流／溝通(Culture and Communication) 29．文化與衝突管理(Culture and Conflict Management) 30．文化與語言(Culture and Language) 31．文化與管理(Culture and Management) 32．文化與非語言交流／溝通(Culture and Nonverbal Communication) 33．文化與認知(Culture and Perception) 34．方言(Dialect) 35．我族中心主義(Ethnocentrism) 36．民族相對主義(Ethnorelativism) 37．客位與主位方法(Etic and Emic Approaches) ……下編 跨文化傳播學理論(Theories)參考書目人名索引後記
· · · · · · (收起)