ALLAN HALEY is the president of Resolution, a company that specializes in corporate and publication communications. Resolution also publishes The Resolution White Papers on type, typography, and graphic communications.

Typeface families, type foundries, cap heights, lowercase x-heights, stem weights, proportions, and variants. The business of type design was complex even before computer technology made designing new typefaces relatively accessible. Now, the simple typeface family has grown into a host of products— not all of them good.

What makes a typeface usable and worth buying? And, with more than twenty-thousand typefaces already on the market, why design another one? In Type: Hot Designers Make Cool Fonts, fifteen gifted designers offer answers to these questions and more.

Most successful typeface designers will tell you that the process of typeface design is aimed at solving a specific problem: with Type: Hot Designers Make Cool Fonts, you'll see how some of today's most successful designers rose to the challenge.