Scientific Advertising 2025 pdf epub mobi 電子書下載

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Scientific Advertising pdf epub mobi 著者簡介

剋勞德•霍普金斯是現代廣告的奠基人，被大衛•奧格威視為創造現代廣告的六大巨人之一。剋勞德•霍普金斯一生隻對廣告感興趣。他曾為多傢廣告商工作，積纍瞭豐富的廣告經曆。

41歲時，他加入瞭洛德暨托馬斯廣告公司，為其撰寫廣告文案。當時他的年薪達到瞭18.5萬美元，這相當於今天的數百萬美元。霍普金斯在這傢公司供職瞭17年，最後從董事長兼總經理的職位上退休。退休後，霍普金斯仍在廣告業孜孜不倦地耕耘，並陸續齣版瞭《科學的廣告》和我的廣告生涯。在這兩部影響深遠的著作中，霍普金斯將優惠券、測試營銷、郵寄營銷和免費試用品等廣告理念及一係列廣告原則闡述得極為簡練深刻。大衛•奧格威將《科學的廣告》列位奧美公司員工七本必讀書之首。

Scientific Advertising pdf epub mobi 圖書描述

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.

Scientific Advertising 2025 pdf epub mobi 電子書下載

Scientific Advertising pdf epub mobi 圖書目錄

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發表於2025-02-02

Scientific Advertising 2025 pdf epub mobi 電子書下載

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Scientific Advertising pdf epub mobi 讀後感

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華文版的編排是《科學的廣告》在前，《我的廣告生涯》在後。我當時也是按照這個順序讀的，剛開始讀《科學的廣告》感覺作者寫得很乾，沒有共鳴，到看《我的廣告生涯》時就豁然開朗瞭。後來在網上下載瞭老版本（新華版，98年第一版），老版本的排序是《我的廣告生涯》在前，《科...

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這本書我看過，很經典。雖然這個版本封麵看起來不怎麼漂亮，可是比較便宜。我買的是湛廬的版本，要三十幾元，封麵一樣也很難看！

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出版者:

作者:[美] 剋勞德·霍普金斯

出品人:

頁數:80

譯者:

出版時間:2010-1

價格:$ 9.03

裝幀:

isbn號碼:9781607962366

叢書系列:

圖書標籤: 榖歌文案品牌亞伯拉罕 Amazon

Scientific Advertising 2025 pdf epub mobi 電子書下載

想要找書就要到本本書屋

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Scientific Advertising pdf epub mobi 用戶評價

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Advertising is all about salesmanship

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Advertising is a behavior targeted at human beings, which are in most times irrational. The field was nowhere near the exactness of the scientific world, at least before Hopkins. In this book he set out many basic principles of advertising that are regarded as commonplace nowadays and led the industry to a more structured level. Great contribution.

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Advertising is all about salesmanship

評分☆☆☆☆☆

Advertising is all about salesmanship

評分☆☆☆☆☆

Scientific Advertising 2025 pdf epub mobi 電子書下載