Kellogg on Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-08

Kellogg on Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Calder, Bobby J. 编

出品人:

页数:426

译者:

出版时间:2010-9

价格:217.00元

装帧:

isbn号码:9780470580141

丛书系列:

图书标签: markeing Marketing Kellogg 技能提高

Kellogg on Marketing 2024 pdf epub mobi 电子书图书描述

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

Kellogg on Marketing 2024 pdf epub mobi 电子书

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