Copycats 2024 pdf epub mobi 电子书

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发表于2024-11-27

Copycats 2024 pdf epub mobi 电子书

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出版者:

作者:Shenkar, Oded

出品人:

页数:224

译者:

出版时间:2010-5

价格:$ 33.84

装帧:

isbn号码:9781422126738

丛书系列:

图书标签: 创新模仿商业战略经济战略管理山寨 Nonfiction Finance

Copycats 2024 pdf epub mobi 电子书图书描述

In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.

In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.

Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.

Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:

· How to select the right model to imitate

· How to avoid oversimplification of a model

· Which imitation strategy to use

· How to prepare and execute an implementation plan

Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.

Copycats 2024 pdf epub mobi 电子书

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乔布斯说过: Innovation distinguished between a leader and a follower。然而这本书完全打破人们对于创新和模仿的定义。我们所认为的那些创新先锋们：IBM，MCDONALDS，APPLE， MICROSOFT等等，都是成功的模仿者而并非其商业模式的创新者。中国的创业者们和企业家们将会从此书中得到启发。

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