The phenomenal success of the iPhone, iPod touch, and now the iPad has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone and iPad apps requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. Updated foriPhone OS 4, this book also covers iAd, including the iAd API and strategies for maximizing your advertising return—enabling you to keep your apps affordable and still achieve success. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone and iPadapp marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn Transform your iPhone and iPad apps into a powerful marketing tool with easy-to-use concepts and code examples. Analyze your ideas, research the competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API. Learn all about the new iAd API and how to make business sense of what this new feature means for your bottom line Build synergy with in-app cross-promotion and social networking. Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app. Successfully navigate the App Store submission process. Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/