发表于2024-11-08
Franchising & Licensing 2024 pdf epub mobi 电子书
图书标签: 管理 加盟
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to: Raise capital, structure agreements, and protect intellectual property Create market-responsive sales, marketing, and globalization strategies Establish qualitycontrol and compliance measures Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising Comprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.
很好的工具书,其实和licensing专门相关的内容就一半吧,余下的一半是比较general的商业模式,也有完整的例子,挺不错的
评分很好的工具书,其实和licensing专门相关的内容就一半吧,余下的一半是比较general的商业模式,也有完整的例子,挺不错的
评分很好的工具书,其实和licensing专门相关的内容就一半吧,余下的一半是比较general的商业模式,也有完整的例子,挺不错的
评分很好的工具书,其实和licensing专门相关的内容就一半吧,余下的一半是比较general的商业模式,也有完整的例子,挺不错的
评分很好的工具书,其实和licensing专门相关的内容就一半吧,余下的一半是比较general的商业模式,也有完整的例子,挺不错的
Franchising & Licensing 2024 pdf epub mobi 电子书