Mobile Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-15

Mobile Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Haig, Matt

出品人:

页数:224

译者:

出版时间:2011-11

价格:$ 33.84

装帧:

isbn号码:9780749459505

丛书系列:

图书标签: mobile marketing

Mobile Marketing 2024 pdf epub mobi 电子书图书描述

Although marketers are attracted to mobile channels, they struggle to understand those channels. This book demonstrates what mobile marketing is, shows readers how it fits into the marketing mix, and explains how they can use it to acquire and retain key customers, as well as build brands.

Mobile Marketing explores how this exciting channel is being used in different ways by marketers throughout the world, and shows the lessons that have been learned from these experiences. Case studiesdemonstrate how readers can take advantage of the mobile channel andhow to build a mobile marketing strategy. Subjects covered include: customer acquisition through mobile, engaging with customer through mobile, brand building through mobile, mobile internet, mobile applications, mobile services, mobile advertising, consumer experiences, preferences, privacy and permission.

Mobile Marketing 2024 pdf epub mobi 电子书

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