Josh Sims is a freelance style writer, contributing to the likes of The Financial Times, The Independent, The Independent on Sunday, Mail on Sunday, Channel 4, the BBC, Esquire, GQ, Wallpaper and i-D. He is also author of Rock/Fashion (Omnibus), A Dictionary of Fashion Designers (Collins), Mary, Queen of Shops (BBC Books) and contributor to several fashion books from Taschen. He has extensive contacts within the style and mainstream press.

Streetwear has become a global phenomenon. Showcasing over 30 of the most exciting and pioneering of streetwear brands, this book focuses on the lables that have shaped the market since the late 1980s. Cult Streetwear tells the stories of the people behind the brands - from entrepreneurs to graffiti writers, DJs to surf dudes to sneaker nuts, from LA to NYC, London to Berlin and Tokyo. Covering companies such as A Bathing Ape, Stussy, Lacoste, and Timberland, this book provides a worldwide overview of cult streetwear.